5+ years running $20K–$80K/month in paid media across Meta, Google, TikTok, Pinterest & YouTube — delivering 4× revenue growth, +110% B2B inquiries and 1,240+ qualified leads for clients in the USA, Germany and Canada. Published researcher on AI and advertising. B.S. in Computer Science, MBA in Marketing.
Peer-reviewed & published.
02 PUBLICATIONS — SCIRP
The Role of Algorithmic Ad Personalization in Driving Impulse Buying Behavior
500+ participants. Key finding: AI personalization lifts purchase intent by 34% — and trust-building messaging keeps it ethical.
Transformational Leadership in Digital Marketing: Impact on Team Performance and Campaign Outcomes
Surveys & interviews across international agencies. Key finding: transformational leadership correlates with 47% higher innovation output.
( 01 ) EXPERIENCE
Performance Marketing Manager
Independent · Global clients
2021 — PRESENT · REMOTE (USA · GERMANY · CANADA)
Managing $20K–$80K/month in paid media across 6–8 accounts on Meta, Google, TikTok and Pinterest. Leading a small team of performance marketers and architecting full-funnel attribution and AI-assisted reporting systems with Meta CAPI, GA4, GTM, HYROS, Stape.io, Salesforce and HubSpot.
Scaled a DTC apparel brand from $12K to $55K/month ad spend — 4× revenue growth, ROAS 1.8 → 3.6
+110% B2B inquiries for a premium neon signage brand while cutting CPL by 34% across Meta, Google & Pinterest
1,240+ qualified leads in 90 days for a Canadian energy rebates program, CPL down 42%
Grew weekly patient leads 12 → 48 at $27 CPL for a US healthcare clinic
Rebuilt tracking for a healthcare job board with Stape.io server-side GTM — CPC down 37%, 96K clicks
Led a 5-channel MarTech platform launch (Meta, YouTube, Google, TikTok) on a €20K/month budget
( 02 ) EDUCATION
MBA, Marketing
CLASS OF 2027Yangtze University — Jingzhou, China. Focus on international business and digital marketing strategy.
B.S. Computer Science (Hons)
2019 — 2023Federal Urdu University of Arts, Science & Technology — Karachi. The technical foundation behind the tracking, automation and AI work.
( 03 ) CERTIFICATIONS
AI & AUTOMATION
PLATFORMS
TRACKING & ATTRIBUTION
CRM & TOOLS
STRATEGY
LANGUAGES