What I actually do
ALL SERVICES ↗Marketing Strategy
Funnel design, audience segmentation and budget planning that make growth a plan — not a hope.
Performance Marketing
Paid media across Meta, Google, TikTok & Pinterest — $20K–$80K/mo managed with 4× revenue growth.
Tracking & Attribution
Meta CAPI, GA4, server-side GTM, HYROS, Salesforce & HubSpot — so every dollar you spend is measured honestly.
AI Architecture
AI systems for creative testing, reporting and automation — marketing stacks that think for themselves.
3.6×
AVERAGE ROAS
$80K/mo
AD SPEND MANAGED
4×
REVENUE GROWTH
3
MARKETS — 🇺🇸 🇩🇪 🇨🇦
Recent wins
ALL CASE STUDIES ↗
( ABOUT )
China-based, working globally.
I'm Abu Bakar — my friends call me Kai (凯), my Chinese name. A marketing strategist and AI architect with a computer science brain and a marketer's instinct: B.S. in Computer Science, MBA in Marketing, and two peer-reviewed research papers on how AI shapes buying behavior and how leadership shapes marketing teams.
More about me ↗( RESEARCH ) PEER-REVIEWED & PUBLISHED